My marketing emails are going to spam, what’s up?

Unfortunately, some email providers will send messages to spam based on content or titles. Since those are third-party providers we can’t control when they mark messages as spam. However, there are a few things that can be done to help prevent it:

• Make sure the email has text content – it is better if the message contains text content. It seems repetitive, but email providers will value messages with content over those with only a few links (which look can look spammy).
• Clear title and content – you have to be careful, a title like “We miss you!” or “Don’t miss out!” can look spammy to email providers if there isn’t enough context. Something like “[Organization Name] Event Newsletter” is more direct. 
• Save the from address as a contact – this helps show email providers that you want to receive all messages from an address. It’s not a guarantee, but it helps. Also, users should mark the messages as “not spam” when they find them in their spam folder.

It may be a good idea to include those last options in a separate campaign later on as a reminder if someone misses an email to:

1. Check the junk folder
2. Mark as “not spam”
3. Add the from address as a contact